Zalora

OVERVIEW

ZALORA is a top online fashion retailer in the Philippines, offering a curated selection of local and international brands, showcasing the importance of personalization in digital marketing. It’s recognized for engaging its users with timely discounts and exclusive offers.

BREAKDOWN

• Content: New customer welcome offer—25% off plus free shipping on popular items.

• Copy: Friendly and personalized, using the customer’s name to create a welcoming tone, which aligns with effective marketing personalization strategies. The exclusive deal adds a sense of urgency and excitement, demonstrating the value of personalization in customer experience.

• Timing: 5:43 AM, likely aiming for early risers or capturing attention as users wake up.

TAKEAWAYS

• Use personalization in marketing to make offers feel special.

• Time notifications for early morning when attention is fresh.

• Combine discounts with free shipping to maximize appeal, a tactic often used in personalized marketing strategies.