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Zalora

OVERVIEW

ZALORA is a top online fashion retailer in the Philippines, offering a curated selection of local and international brands. Learn more about how push notifications support brands on the Unblocked Brands homepage. ZALORA is a top online fashion retailer in the Philippines, offering a curated selection of local and international brands, as highlighted in Fashion Promotion: Building a Brand Through Marketing and Communication.

BREAKDOWN

  • Content: Urgency-driven notification pushing a limited-time 50% discount. Includes a special promo code for immediate use. Explore more examples of effective notifications in our Push Library, leveraging advertising techniques in fashion promotion.

  • Copy: Direct and to the point, emphasizing scarcity with “3 hours left!” The waving hand emoji adds a casual, friendly feel.

  • Timing: Sent at 5:20 PM, targeting users during the early evening when they may be free after work to browse deals.

TAKEAWAYS

  • Use countdowns and specific timeframes to create urgency and prompt quick action.

  • Include unique promo codes to make the offer feel exclusive and personalized.

  • Add simple emojis to make messages feel more approachable and attention-grabbing. For additional insights and strategies, visit our Curated Learnings, as discussed in Fashion Promotion in Practice.