ZARA

OVERVIEW

Zara, the global fashion giant, has expanded its influence beyond retail into immersive experiences like streaming, adding a dynamic layer to its already strong fashion ecosystem. Learn how brands and creators use Passport to unlock new opportunities.

BREAKDOWN

• Content: A promotional push notification inviting users to join Zara's streaming event, featuring Cindy Crawford and Kaia Gerber, iconic figures in fashion. For inspiration, explore real-world push notification examples.

• Copy: Direct, urgent, and celebrity-driven. The phrase "JOIN NOW" taps into a sense of immediacy, while leveraging star power adds allure, as seen in some of the best celebrity endorsements of 2024.

• Timing: Sent at 11:33 AM, mid-morning—an ideal time for engagement as users are likely starting to check notifications after settling into their day.

TAKEAWAYS

• Leverage celebrity endorsements to amplify engagement and excitement. Discover expert insights and curated learnings to enhance your strategies while considering the influence and challenges of celebrity endorsements.

• Create a sense of urgency with action-oriented language like "JOIN NOW." You can also join the Unblocked Brands community to share strategies and tips with innovators, while also considering the effectiveness of celebrity endorsements in branding.

• Send notifications mid-morning to catch users at a productive, alert time.