Unblocked For

Resources

Zomato

OVERVIEW:
Zomato, a leading global food delivery and restaurant aggregator, connects users with restaurants and food services in various cities worldwide.

BREAKDOWN:

  • Content: This push notification promotes a Pay-Day Party offer, enticing users with a €125 minimum discount. It’s a playful nudge for users to take advantage of the deal.

  • Copy: The tone is casual and catchy, using rhyme ("More grills, less bills") to make the message fun and memorable. It’s direct, using a clear offer and a bit of sparkle with the emoji for added emphasis.

  • Timing: Sent at 5 PM, perfectly aligned with when people start thinking about dinner plans.

TAKEAWAYS:

  1. Use playful language to make your offers more memorable and engaging.

  2. Time notifications to match your audience’s key decision-making moments (like dinnertime).

  3. Emojis can add a light, fun tone that draws attention to key details of your offer.