Zomato

OVERVIEW

Zomato, a leading global food delivery and restaurant aggregator, connects users with restaurants and food services in various cities worldwide.

BREAKDOWN

• Content: This push notification promotes a Pay-Day Party offer, enticing users with a €125 minimum discount. It’s a playful nudge for users to take advantage of the deal.

• Copy: The tone is casual and catchy, using rhyme ("More grills, less bills") to make the message fun and memorable. It’s direct, using a clear offer and a bit of sparkle with the emoji for added emphasis.

• Timing: Sent at 5 PM, perfectly aligned with when people start thinking about dinner plans, which is a great example of optimizing the timing of push notifications. Sent at 5 PM, perfectly aligned with when people start thinking about dinner plans, which is often considered the best time to send push notifications.

TAKEAWAYS

• Use playful language to make your offers more memorable and engaging.

• Optimal timing strategies for push notifications can help you time notifications to match your audience’s key decision-making moments (like dinnertime). Following best practices for timing push notifications can help you time notifications to match your audience’s key decision-making moments (like dinnertime).

• Emojis can add a light, fun tone that draws attention to key details of your offer.