Zomato

OVERVIEW

Zomato, a leading food delivery and restaurant aggregator, frequently engages its users with timely discounts and flash sales. It offers deals tailored to late-night cravings, appealing to those looking for convenience and savings.

BREAKDOWN

• Content: A playful notification introducing Zomato’s "Pay-Day Party" flash sale with deals starting at midnight. The messaging plays with the theme of hunger and savings, using emojis (🤔😊) to enhance its conversational tone.

• Copy: The tone is casual and engaging, with a clever use of a question ("Hungry?") to grab attention and a follow-up that blends humor and savings, appealing to the user’s desire for a deal.

• Timing: Sent at 11:40 PM, just before the flash sale starts at midnight, targeting late-night users who are likely up and possibly craving food. Understanding the best time to send push notifications can help optimize engagement.

TAKEAWAYS

• Playful, conversational language can make promotions feel more relatable and fun.

• Create urgency by timing notifications just before a sale starts to drive immediate action. Leveraging optimal timing for push notifications can further enhance user engagement.

• A scheduled push every beginning of the month is a good idea to align it with user’s pay periods and entice them to use the services when eating out. Following best practices for push notification timing can help maximize click-through rates.