17 Free CRM Tools That Don't Suck for Small Sales Teams

HubSpot's free CRM is the gold standard. 1 million contacts. 5 users. Deal tracking, email integration, and reporting that actually works. Most free CRMs are crippled versions of paid products. HubSpot's free tier is genuinely useful.

Zoho packs more features into their free tier than most paid CRMs. 5,000 contacts, 3 users, and workflow automation that rivals premium tools. The interface feels busy, but the functionality is unmatched at this price point.

Freshsales nails email integration. Built-in email tracking, templates, and sequences in the free tier. 1,000 contacts and 3 users. Perfect for teams that live in their inbox.

Pipedrive's strength is visual deal management. Their free tier gives you 100 contacts and 2 users with the same intuitive pipeline interface that made them famous. Limited, but what's there works beautifully.

ClickUp isn't technically a CRM, but their free tier handles contacts, deals, and projects in one place. Unlimited contacts and users. The CRM features are basic, but the project management integration is powerful.

Monday's free tier gives you 200 items (contacts/deals) and 2 seats. Their strength is visual workflow management with customizable boards. More project management than pure CRM, but handles sales processes well.

Airtable is a database that works like a spreadsheet. 1,000 records per base, unlimited collaborators. Not a traditional CRM, but incredibly flexible for custom sales tracking. Perfect for teams with unique processes.

Notion combines databases, docs, and wikis. Unlimited contacts and users in the free tier. Great for teams that want CRM functionality alongside documentation and knowledge management. Requires significant setup.

Insightly's free tier covers 2,500 contacts and 2 users. Strong contact management with relationship mapping and basic project management. Good middle ground between simplicity and functionality.

Capsule keeps it simple. 250 contacts, 2 users, basic deal tracking. No bells and whistles, just clean contact management and sales pipeline basics. Sometimes simple wins.

UK-based CRM with 100 contacts and 2 users free. GDPR compliant by design. Basic but functional pipeline management with good email integration. The sleeper pick for European teams.

Flowlu combines CRM with project management and invoicing. Free tier includes 1,000 contacts and 2 users. Good for service businesses that need to track deals and deliver projects.

SuiteCRM is completely open source. Unlimited everything if you self-host. Cloud version offers 5 users and 1,000 accounts free. Full enterprise features but requires technical knowledge to maximize.

Bitrix24 packs CRM, team chat, video calls, and project management into one platform. Free tier includes 5GB storage and 12 users. Feature-rich but can feel overwhelming.

Apptivo offers CRM as part of a business app suite. Free tier includes 500 contacts and 3 users. Good integration between CRM, invoicing, and project management, but individual apps feel basic.

Sometimes the simplest solution wins. Google Sheets is free, unlimited, and completely customizable. No CRM features built-in, but with templates and some setup, it handles basic sales tracking perfectly.

Agile CRM's free tier includes 1,000 contacts, 2 users, and basic marketing automation. Good for teams that want to nurture leads alongside sales tracking. Interface feels dated but functionality is solid.