10 Gaming Brands Absolutely Crushing TikTok (Plus What They're Doing Right)

Riot Games has mastered the art of making their community the hero of their TikTok strategy. Rather than constantly pushing League of Legends gameplay, they spotlight fan art, cosplay, and community moments that feel authentic to TikTok's culture. Their @riotgames account doesn't just showcase their games—it celebrates the people who play them. What sets Riot apart is their understanding that TikTok users want to feel seen and valued. They regularly feature fan-created content, respond to community jokes, and even let their developers participate in trending audio challenges. Their Arcane series launch campaign generated over 500M views by partnering with creators before the show aired, not after. The brand consistently posts 3-5 times per week with a mix of game updates, community highlights, and developer insights. Their comment sections buzz with genuine excitement because followers feel like active participants rather than passive viewers.

PlayStation's TikTok strategy revolves around two core pillars: exclusive first looks at upcoming games and amplifying the incredible content their community creates. Their @playstation account has become the go-to destination for breaking gaming news delivered in bite-sized, shareable formats. What makes PlayStation special is how they balance official announcements with genuine user-generated content. They don't just repost fan videos—they create collaborative content where community creators get to experience new games first and share their authentic reactions. Their God of War Ragnarök launch campaign featured 50+ creators getting early access, resulting in 200M+ organic impressions. PlayStation also excels at using TikTok's native features like Duets and Stitches to engage with community content. They regularly participate in gaming debates, react to fan theories, and even acknowledge memes about their own products. Their content calendar balances major announcements with daily community spotlights, maintaining momentum between big releases.

Epic Games has turned creator partnerships into an art form on TikTok. Their approach goes far beyond traditional influencer marketing—they've built an ecosystem where creators feel like true partners rather than paid promoters. Through their Creator Program and Support-A-Creator initiative, they've established deep relationships with TikTok's gaming community. What sets Epic apart is how they give creators genuine creative freedom. Instead of demanding strict brand guidelines, they provide early access to Fortnite updates, exclusive skins, and behind-the-scenes content, then let creators interpret and share in their own voice. This approach has generated some of TikTok's most viral gaming content, including the Travis Scott concert in Fortnite that dominated TikTok for weeks. Epic also excels at cross-platform integration, using TikTok to drive players into their games through exclusive codes, early access opportunities, and creator-hosted events. Their comment strategy is particularly strong—they actively engage with both creators and regular players, often surprising commenters with exclusive access or in-game items.

Xbox has carved out a unique niche by pulling back the curtain on game development and company culture. Their @xbox TikTok account feels like having an insider friend at Microsoft who shares the coolest stuff happening behind the scenes. From developers explaining game mechanics to office tours featuring the team behind Halo and Forza, Xbox makes their company feel human and accessible. Their content strategy focuses heavily on education and entertainment rather than direct promotion. They create series like "How Games Are Made" and "Meet the Developer" that perform consistently well because they provide genuine value beyond selling products. Xbox also excels at celebrating gaming culture broadly, not just their own titles. They participate in gaming debates, share nostalgic content about classic games, and even acknowledge competitors in positive ways. This approach has built incredible goodwill in the gaming community. Their Xbox Game Pass promotions feel natural because they're woven into entertaining content rather than delivered as straightforward ads. The brand's personality shines through in their comment responses, often matching the humor and energy of their audience.

Rockstar Games has mastered the art of anticipation on TikTok, turning every piece of content into an event. Their @rockstargames account might not post frequently, but when they do, the entire gaming community pays attention. This scarcity approach works because Rockstar has built such strong equity around their major franchises like Grand Theft Auto and Red Dead Redemption. What makes Rockstar exceptional is how they use TikTok's format to build mystery and excitement. A 15-second clip of a character walking can generate millions of views and thousands of theory videos from the community. They understand that TikTok thrives on speculation and discussion, so they deliberately leave room for interpretation in their posts. Their GTA VI teaser campaign exemplifies this perfectly—a single 30-second clip generated over 100M views and sparked thousands of reaction videos. Rockstar also leverages TikTok's duet feature brilliantly, often resharing community theories and fan art that expands on their cryptic posts. While some brands struggle with TikTok's demand for constant content, Rockstar has proven that quality and timing can trump quantity when executed perfectly.

Activision has transformed TikTok into their primary platform for esports highlights and competitive gaming content. Their @activision account serves as the unofficial hub for Call of Duty League, Overwatch League, and major tournament moments. What sets Activision apart is their real-time content creation during live events—they capture the most exciting plays, reactions, and behind-the-scenes moments, then package them into instantly shareable TikToks. Their content strategy revolves around hero moments: incredible plays, emotional victories, and personality-driven content featuring pro players. They've particularly excelled at making esports accessible to casual viewers by explaining strategies, highlighting player personalities, and creating storylines around competitions. Activision also leverages TikTok's algorithm effectively by creating multiple versions of the same highlight—different angles, audio tracks, and formats—to maximize reach. Their Call of Duty content performs especially well, with weapon showcases, trick shots, and pro player features regularly hitting millions of views. The brand has also built strong relationships with gaming creators, often collaborating on content that bridges casual and competitive gaming.

Ubisoft has embraced TikTok's meme culture more successfully than almost any other gaming brand. Their @ubisoft account doesn't just participate in trends—they often create them, especially around their major franchises like Assassin's Creed and Rainbow Six Siege. What makes Ubisoft special is their willingness to poke fun at themselves and gaming culture broadly. They create content around gaming stereotypes, acknowledge bugs and glitches humorously, and even participate in roasting sessions about their own games. This self-aware approach has generated incredible engagement because it feels authentic to TikTok's culture of humor and irony. Their meme strategy extends beyond just posting funny videos—they actively engage with gaming memes in their comments, duet with community meme creators, and even incorporate popular TikTok jokes into their game marketing. Their Assassin's Creed content particularly shines when they blend historical education with modern memes, creating content that's both entertaining and informative. Ubisoft also excels at trend adaptation, quickly jumping on popular audio tracks and challenges while maintaining their brand voice.

EA Sports has leveraged their relationships with real-world athletes to create some of TikTok's most engaging sports gaming content. Their @easports account brings together professional athletes, gaming creators, and casual fans in ways that feel natural and entertaining. What sets EA Sports apart is their access to exclusive athlete content—from FIFA cover stars to Madden NFL players, they regularly feature athletes playing their own games, reacting to their ratings, or participating in gaming challenges. Their content strategy focuses heavily on crossover appeal, creating videos that interest both sports fans and gamers. They've particularly excelled with their FIFA content, featuring soccer stars like Kylian Mbappé and Erling Haaland discovering their in-game stats or playing against fans. EA Sports also creates compelling narrative content around their annual releases, using athlete partnerships to build anticipation and showcase new features. Their Madden content benefits from NFL players' natural competitiveness, often resulting in entertaining trash talk and genuine reactions that feel authentic rather than scripted.

Blizzard Entertainment has transformed their legendary cinematic storytelling into TikTok gold. Their @blizzardentertainment account showcases why they're considered the masters of game cinematics, adapting their high-production value content for TikTok's format. What makes Blizzard unique is their ability to create emotional impact in short-form content, whether it's a character moment from Overwatch, an epic battle from World of Warcraft, or a dramatic scene from Diablo. Their content strategy focuses on storytelling and character development, often featuring beloved characters in new situations or expanding on existing lore. Blizzard excels at creating content that works both for existing fans and newcomers—their character spotlights explain backstories while showcasing stunning visuals. They've particularly succeeded with Overwatch content, using the diverse cast of heroes to create inclusive, engaging posts that resonate with TikTok's audience. Their animation quality sets them apart from other gaming brands, with each post feeling like a mini-movie rather than a simple promotional clip. Blizzard also leverages their rich lore effectively, creating educational content about their game worlds that performs well with both fans and curious newcomers.

Among Us proved that indie gaming brands can dominate TikTok through authentic trend participation. Their @amongusgame account became a masterclass in riding the wave of viral popularity while maintaining genuine engagement with their community. What made Among Us special was their humble, community-first approach—they celebrated fan art, participated in memes about their own game, and never took themselves too seriously. During their peak popularity, they created content that felt like it came from passionate fans rather than a marketing team. Their strategy focused on amplifying community creativity rather than pushing promotional content. They regularly featured fan animations, cosplay, and even memes that gently mocked aspects of their game. This self-aware approach generated incredible goodwill and kept them relevant even as their initial viral moment faded. Among Us also excelled at cross-platform content, using TikTok to drive engagement in their game through challenges, fan art contests, and community events. Their comment engagement was exceptional—they responded to fans personally, shared inside jokes, and made followers feel like part of an exclusive community.