Eurosport
OVERVIEW:
Eurosport is a leading sports network offering coverage of various international sports events across Europe and Asia. With a wide audience of sports enthusiasts, Eurosport provides updates on live events, results, and breaking news.
BREAKDOWN:
Content: This notification informs users that tennis star Emma Raducanu has withdrawn from Wuhan qualifying due to injury, with a prompt asking, "when will she play next?" to maintain interest.
Copy: The tone is informative and slightly speculative, driving curiosity with a question about Raducanu’s return. It keeps fans engaged by focusing on future developments.
Timing: Sent at 7:57 PM, perfect timing for evening news updates when people are more likely to catch up on sports happenings.
TAKEAWAYS:
Use injury updates to generate anticipation and curiosity about an athlete’s return.
Evening notifications work well for sports fans who tend to catch up on news during downtime.
Questions create engagement by prompting users to think ahead and follow the story.