Eurosport

OVERVIEW

Eurosport is a leading sports network offering comprehensive sports coverage on ESPN of various international sports events across Europe and Asia, complemented by sports business coverage by Sportico.

BREAKDOWN

• Content: This notification informs users that tennis star Emma Raducanu has withdrawn from Wuhan qualifying due to injury, with a prompt asking, "when will she play next?" to maintain interest.

• Copy: The tone is informative and slightly speculative, driving curiosity with a question about Raducanu’s return, as seen in global sports news on CNN, similar to real-world push notification examples.

• Timing: Sent at 7:57 PM, perfect timing for evening news updates when people are more likely to catch up on sports happenings.

TAKEAWAYS

• Use injury updates to generate anticipation and curiosity about an athlete’s return.

• Evening notifications work well for sports fans who tend to catch up on news during downtime, as highlighted by extensive sports coverage on NBC Sports, as seen with updates from the DS Penske Formula E racing team.

• Questions create engagement by prompting users to think ahead and follow the story.