LA3C

OVERVIEW:

LA3C is a unique festival in downtown LA celebrating the city’s rich culture through music, food, art, and film. The event will feature a variety of iconic LA venues and a curated lineup that highlights top local tastemakers.

BREAKDOWN:

Content: This push emphasizes LA3C’s “full flavor experience” and invites attendees to explore the lineup for the festival’s curated Culinary Village, a dedicated area for food and drink.

Copy: The tone is sensory and enticing, with phrases like “full flavor experience” to appeal to food lovers and create excitement around the culinary offerings.

TAKEAWAYS:

Use sensory language to draw attention to unique experiences, especially when promoting food and drink events.

Highlight specific festival features (like a Culinary Village) to appeal to niche interests and attract a wider audience.

Early notifications focused on special areas can build excitement and drive ticket sales among targeted interest groups, like foodies.