LA3C

OVERVIEW

LA3C is a unique festival in downtown LA celebrating the city’s rich culture through music, food, art, and film. The event will feature a variety of iconic LA venues and a curated lineup that highlights top local tastemakers, aligning with the Variety entertainment news platform and showcasing the concept of a culinary experience.

BREAKDOWN

• Content: This push emphasizes LA3C’s “full flavor experience” and invites attendees to explore the lineup for the festival’s curated Culinary Village, a dedicated area for food and drink, showcasing how brands and creators can use Passport to enhance engagement and inspired by extraordinary culinary experiences worldwide.

• Copy: The tone is sensory and enticing, with phrases like “full flavor experience” to appeal to food lovers and create excitement around the culinary offerings.

TAKEAWAYS

• Use sensory language to draw attention to unique experiences, especially when promoting food and drink events, by designing culinary experiences that captivate the senses. Early notifications focused on special areas can build excitement and drive ticket sales among targeted interest groups, like foodies, leveraging the features of Unblocked Brands.